One clinic, three kinds of care, one clear website.
Arise Med Spa Aesthetics & Wellness · Burleson, Texas · Medical aesthetics, wellness and family medicine
Site structure · UX/UI design · Webflow build · Service pages for local search
The challenge
Dr. Michael Polski runs a family medicine practice in Burleson. His daughter, Miranda, runs a med spa. When they came to me in 2023, they wanted to bring both under one name: Arise. Their website was an old WordPress site that looked poorly designed and unfinished, and it only talked about the family clinic. The med spa wasn’t mentioned at all.
The new site had to merge three businesses into one: a family practice, Botox and cosmetic injections, and a spa. Those are very different visitors. One person wants Botox or fillers. Another wants a massage or a facial. A third needs a family doctor, an exam or urgent care.
The site had to welcome all three without confusing any of them, and make it easy to pick up the phone.
What I did
Three clear paths
Aesthetics, Wellness and Family Practice each got their own section in the navigation, so every visitor finds their kind of care in one click.
A page for every treatment
PDO threads, neuromodulators, dermal fillers, PRP hair restoration, massage, facials, IV therapy and family medicine services each have their own page.
Built for Burleson searches
Service pages are written around how people in Burleson and Fort Worth search for aesthetics and wellness care.
Easy first visits
A first-visit gift card offer, a pricing page and the phone number on every page make it easy to take the next step.
One calm look
The med spa and the medical practice share one warm, polished visual style, so the clinic feels like one place.
A fast Webflow build
A clean Webflow site the team can update, with a patient portal link for existing patients.
A family practice and a med spa, working as one.
The redesign went from signed proposal to finished site in under a month, in August 2023. More than three years later, patients and spa clients still land on one site that sends each of them straight to the care they came for, and I’m still the one keeping it up to date.
Page 1
On Google for “medspa near Burleson TX,” the 4th med spa listed (Oct 2026)
< 1 month
From signed proposal to finished site
3+ yrs
Working together, since 2023
Is your competition beatable?
If your practice offers more than one kind of care, your website has to make every visitor feel they’re in the right place. I’ll look at your site and two local competitors and send you a short video with what I find.