The Practice Roadmap · $750

Plan the website before anyone builds it.

Two strategy sessions and a written plan for your practice’s website. Every page, the searches to win, and what nearby practices are getting wrong, all decided before any design starts.

$750
Paid before the first session
2 sessions
60 to 90 minutes each
~2 weeks
To your written plan
Credited
In full toward your website within 30 days
Why the plan comes first

I don’t build without a roadmap.

You wouldn’t start treatment without an assessment. A website is the same. The thinking is the part that makes it work: who you help, what they’re worried about when they search, and what each page has to say. When that’s settled first, the design has a job to do.

For Alex at Healing Minds, the first question was the biggest challenge facing his practice. His answer, competing with clinics that had a 20 to 30-year head start, shaped everything we built.

Read the Healing Minds story →
How it works

Two sessions, one written plan.

1

Book and pay.

$750, paid before the first session.

2

Session 1: Discovery.

Your biggest challenge, who you most want to see, your values and voice, and what you want to be known for.

3

Session 2: Content plan.

The page map, what each page says, and the search each page should answer.

4

Your Roadmap, delivered.

A written plan, usually within two weeks of the first session, plus a short call to walk you through it.

What’s in your Roadmap

Six sections, written for your practice.

Your biggest challenge

And what it means for your website.

Who you serve and your voice

Who you help, what they’re worried about when they search, and how your site should sound.

A page map and content plan

Every page, what it needs to say, and what can wait.

One target search per page

The searches each page should answer in your town.

A competitor review

Two or three nearby practices: their speed, their search grades, and where they leave an opening.

A launch checklist

Google Business Profile, directory listings, your contact form, and what to set up before you open.

Sample page from a real Roadmap (client details blurred)
It’s yours to keep

You pay for it once.

If you build with me within 30 days of receiving it, the full $750 comes off the website price, so you don’t pay for it twice. If you build with someone else, or on your own, the Roadmap goes with you.

And if the Roadmap shows a website isn’t your priority right now, I’ll tell you what is, whether that’s your intake process, your Google Business Profile or your directory listings.

Who it’s for

Built for practices at a turning point.

✓
You’re opening a new practice and want to get the website right the first time.
✓
Your current site isn’t bringing in calls, and you want to know why before you pay for a new one.
✓
You’re adding clinicians or services, and the site no longer fits the practice.

Can I skip it and just get the website?

No. It’s what makes the website work, and if you build with me within 30 days, the $750 comes off the price anyway.

What if I already know what I want?

Then the sessions go quickly. You still get the search terms and the competitor review, which are hard to work out on your own.

Do I need a website already?

No. It works the same whether you have a site or not.

Is it refundable?

It’s paid before the first session and isn’t refundable once that session has taken place.

Book your Roadmap

Pick a time for your first session.

Choose a time that works for you. You’ll get an invoice for $750 to pay before we meet.

Prefer to talk first? Call or text (210) 273-5686.

Booking calendar · 90-minute “Roadmap session 1” slots (add your Calendly or Google Calendar embed here)