How much does a therapy practice website cost?
It depends on how much of the work you do yourself. Here are the main options, and what I charge, so you have real numbers instead of “it depends.”
Your options
A directory profile only. Psychology Today and your Google Business Profile. The lowest cost, and enough for some practices in their first months. You don’t control the page, and every nearby therapist is one click away.
A do-it-yourself website builder. A monthly subscription plus your time. Fine if you enjoy it, but the time comes out of your caseload, and speed and search setup are easy to get wrong.
A designer, built on a plan. You pay more up front for a site that’s planned around your clients and the searches you want to win, then built to load fast and convert.
What I charge
- Practice Roadmap: $750. Two strategy sessions and a written plan. Credited in full if you build with me within 30 days.
- Website: from $4,500, with the Roadmap credited. Larger practices, with many clinicians, several locations or online booking and intake, typically $7,000 to $8,000.
- For new practices: a payment plan that spreads the website over six months.
- Care plans (optional): from $199 a month, for updates, speed and security checks, and local SEO on the higher plans.
Hosting is paid directly to Webflow, in your name, so the site is always yours.
What drives the price
The number of pages, how many clinicians and locations you have, whether you need online booking or intake connected, and who writes the words. The design itself is rarely what makes a project expensive.
What you can skip when you’re opening
A blog, paid ads, a page for every nearby town, a full brand system, and every social platform. A clear site with five good pages beats a big one that isn’t finished.
What not to skimp on
A site that loads fast on a phone, a contact form that’s safe for health-related enquiries, and the notices your clients are owed. Those are the parts that cost you clients, or trouble, when they’re missing.
Not sure what you need yet? Get a free audit →New Practice Website Checklist
Every notice and page a new Texas practice needs, on three pages.
Get the checklistIs your competition beatable?
It’s easy to assume the established practices have it locked up. That wasn’t true for Healing Minds, and it may not be true in your city. I’ll look at your site and two local competitors and send you a short video with what I find.