You run a good clinic. Patients still have to find it.
Medical school and clinical training taught you to care for patients. Nobody taught you how to get found online, what a clinic website should cost, or what you can say about your own results. I build websites for small medical, dental and med spa clinics, and I put Arise Med Spa in Burleson on page one of Google.
Where clinics lose patients online
Your patients come from referrals, insurance lists and word of mouth. Many of them still look you up before they call, often on a phone and often after hours. If your site is slow, out of date or hard to read, they call the clinic down the road instead.
Most clinic owners I talk to ask the same seven questions. Here are honest answers.
The questions clinic owners ask me
Can a small clinic compete with the big groups?
Yes, on the right searches. Patients search for a service in a town: “family doctor Burleson,” “Botox near me,” “dentist in Cleburne.” Hospital systems and big groups chase the broad terms. A clinic with a fast site and a clear page for each service can win the specific ones.
How do patients choose a clinic?
They want to know what you offer, whether you take their insurance, where you are, when you’re open and how to book. A site that answers those plainly, on a phone, beats a beautiful site that doesn’t.
Am I allowed to say that?
Healthcare advertising has rules about how you describe credentials, results and patient reviews. I’m not your attorney or your licensing board, but I’ll flag anything on your site that looks like it could be a problem before we publish.
What will a clinic website cost?
Clinic websites start at $4,500. Every project starts with a $750 Practice Roadmap, which comes off the price if we build within 30 days. Clinics with several providers or locations usually run $7,000 to $8,000. You see the price before I build.
What about patient information?
I never handle patient data. Your contact form comes from a provider that signs a business associate agreement with you, with a line asking people not to include health information. Your patient portal stays where it is, linked from the site.
We offer several kinds of care. Will that confuse people?
Only if the site mixes them together. Arise runs family medicine, aesthetics and a spa under one roof. I gave each one its own path in the menu, so every visitor finds their kind of care in one click.
How do I know who to trust to build this?
Ask who owns the website when it’s finished (it should be you). Ask what happens if you stop paying them (your site should stay online). Ask what they’d do first, and see whether they ask about your clinic before they answer.
See how your clinic compares
Send me your website and I’ll compare it with the two clinics closest to you. I email you a short video with what I find and the first thing I’d fix, within 2 business days. It’s free.